UNDERSTANDIGN THE DYNAMICS OF GROWTH AND CHANGE 1

The landscape of business is rapidly changing so much so that it is perceived by many that prerequisite for business success be you as an entrepreneur or a multinational conglomerate is somewhat changing as the dynamics of life and business of the 21^st century is somewhat different from those of eras past.

In an articles I wrote in the beginning of the year titled “The nature and potentiality of business”, one thing I was trying to drive home amongst other is the fact that at the crux of every business is an idea/ideas and as such it is pertinent that we understand the nature of ideas and the rules governing them as this will help us take our business ventures further and faster and with little resistance. As far as I am concerned I am of the opinion that business primarily is about two things; Ideas and People (and both of these things are principally mental). The nature of ideas dictates that it like everything else must obey the unerring laws of nature, the same way a bird in flight must obey the law of gravity if it desires to continue to fly. One law that governs ideas the same way it governs the movement of molecules and even the giant sun is the law of perpetual motion. In a world of perpetual motion (a philosophical idea now proven by science), nothing stands still as everything must obey the call of motion even the idea which forms the crux of your business venture.

It is this law of perpetual motion that serves as an overall basis and an essential factor that defines success both in life and business. In business, the law of perpetual motion shows itself first as Growth. An idea that doesn’t grow cannot be a true idea in the real sense of the word and as such it is only a matter of time before it withers off and die. Growth shouldn’t not be mistaken for expansion, while on the one the hand, expansion maybe regarded as an indication of growth because truthful speaking, a growing business is one which will not suffer from stagnation, however on the other hand, expansion by itself is no true measure of  growth because in this present age of multinational companies and growing international business presence partly due to the fact that factors of production are cheaper in some parts of the world than in other including some business incentives, we cannot truly say that expansion by itself is a vindication of growth. 

Growth would imply as steady and consistent increase and nobody better exemplifies this better than the technology sector. When we look at the smart phone industry or the computers we see a steady increase in the products been pushed out, Samsung galaxy S2 is different from S3 while S3 is quite different from S4. This difference isn’t in their primary function as the nature of the product must remain the same however the difference lays in their secondary function, such as camera, clarity, OS updates and all. 

Hence if we were to put all the above mentioned phones side by side judging them by their primary essence which is the ability to carry your phone everywhere with you and still enjoy seamless calls. However when we look at the functionality of the phones we see a good different, the same way a man is different from the teenager who in turn is different from a baby not in essence because they are all humans but in functionality. 

What the man can do and the easy and expertise at which he brings to bear is quite different from that which a teenager can do which also differs from that which a baby can do. When we look at this analogy we get a clear distinction of what growth is. And like I said earlier because ideas which are at the crux of every business must obey the law of life which is that of perpetual motion which equals growth on the one hand, the question I will like to put forth is this, is there anything in life that doesn’t grow? Even the mountains and crystals experience some form of growth.